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After establishing a partnership with Pareto, Dell used their 2023 apprenticeship funding to create a specific apprentice programme for their public sector sales team. For many years, Dell focussed on their graduate programme to provide early career talent for their sales teams However, with the expansion of suitable frameworks under the UK government apprentice programmes, and specifically the Pareto sales programmes, Dell saw it as a perfect pairing to explore how this talent could be utilised within the organisation.

The programme aimed to address some misconceptions about apprentices. There was a concern that apprentices might be perceived as lacking the knowledge, "life skills," and maturity commonly associated with graduates.

Additionally, Dell wanted to ensure a smooth integration of apprentices into the sales organisation to minimise the risk of challenges and failures during their onboarding process. The goal was to create a supportive environment for apprentices to transition seamlessly into their roles within the company.